Being Authentic to Grow a Social Media Audience - Zélia of @Bojackhiddenjokes

Zélia - the creator of the BojackHiddenJokes Instagram account - loves Bojack Horseman but had no one to talk to about it. So, she took matters into her own hands and created an account that highlights the countless hidden puns & jokes in the background of all 6 seasons. Now her fan page has amassed over 100,000 followers, and even paved the way for her to meet the creators of the show.

In this episode of the Innovative Mindset, Harrison and Zélia talk about the key reasons the account has grown so substantially, as well as their favorite subject areas addressed in the deeply philosophical Bojack Horseman cartoon.